Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
Nordic Entertainment Group (NENT Group) has extended its Nordic media rights for the Scottish Premiership in a five-year deal that will run through 2025. NENT Group’s OTT streaming service Viaplay will show 48 matches live from the Premiership every season in Denmark, Finland, Iceland, Norway, and Sweden.
In Finland, Viaplay Group holds exclusive rights to air the Copa America 2024 live, with availability for on-demand viewing. Finnish audiences can watch all the tournament action and match highlights on Viaplay's streaming service and apps for iOS and Android.